GTM

About GTM Pricing

We're dedicated to providing exceptional value to our clients while fostering a collaborative culture that brings out the best in our team.

Our Commitment to Excellence

At GTMP, we believe that great outcomes come from great partnerships. Our team is built on a foundation of mutual respect, intellectual curiosity, and an unwavering dedication to client success.

We bridge the gap between product value and market execution, ensuring your pricing model becomes a true competitive advantage. Our value-based methodologies go beyond traditional cost-plus approaches to capture the real economic impact you deliver to customers.

Whether it's Performance, Pricing, or Possibilities, the 'P' in GTMP represents our commitment to excellence in every engagement.

Meet Our Team

Our diverse team of experts brings together decades of experience in pricing strategy, consulting, and technology.

Karen Chiang is an experienced strategist operating at the intersection of Go-to-Market (GTM) and value-based methodologies, enabling B2B software companies to increase market share, top-line revenue, profitability and net revenue retention. She has spent over 20 years on go-to-market, business performance strategies and tactics helping technology firms to leverage their P’s of marketing to drive growth.

Karen’s work is defined by a relentless focus on measurable impact. She partners with B2B C-Suite teams to overhaul legacy GTM processes that limit growth, replacing them with value-based architectures that directly improve go-to-market KPIs:

  • Sales Velocity & Margin: Aligning value-based pricing with buyer expectations to reduce friction and accelerate sales.
  • Net Revenue Retention (NRR) & LTV: Designing expansion paths that ensure long-term customer success and natural LTV growth.
  • Unit Economics: Optimizing LTV/CAC ratios with data-driven market segmentation to de-risk and fuel growth.

Karen's pioneering work involves integrating customer-centric value impacts across the entire Go-To-Market (GTM) lifecycle. She has a proven track record of successfully navigating innovative startups and enterprise SaaS firms through successful market entry to intricate pricing transformations and launches. Her approach ensures that the full value created is effectively captured with a focus on fairness, transparency, and consistency.

A key differentiator for GTM Pricing is its strategic utilization of innovative technologies to elevate service delivery. The firm develops its own proprietary methodologies, underpinned by its own technology innovations to process complex market, customer, and internal data to generate insights and enhance the efficacy of recommendations. This ensures data-driven and predictable growth outcomes for her clients.

Beyond her executive leadership, Karen is a dedicated mentor in the innovation ecosystem, an angel investor with E-Fund, and a former leader in enterprise application services. She remains a sought-after advisor for boards and CEOs looking to drive sustainable, predictable growth in increasingly competitive markets.

Rashaqa Rahman is an experienced Go-To-Market (GTM) strategist working with B2B leadership teams to connect customer value to performance and growth strategies - so they can position and price for true impact, improve retention, grow recurring revenue and meet target KPIs.

She is known for translating complex product & services ecosystems into clear, defensible economic value for end customers, through rigorous value modelling that ties together product, pricing, sales, and customer success.​

Her work combines voice-of-the-customer research, value quantification, and value positioning—the foundation for data-driven, value-based go-to-market pricing that teams can confidently explain, defend, operationalize and track efficacy over time.

Signature focus areas

  • Voice-of-the-customer research to uncover measurable value impact for customers
  • Value modelling and quantification to support defensible value-based Go-To-Market decisions
  • Strategy-to-execution enablement, including practical tools and narratives that teams can use in-market to meet performance goals

Warren Taylor is the architect of the technology and innovation vision that powers GTM Pricing's modern consulting expertise. With 20+ years in commercial software development focussed on supporting positive business outcomes through technology enablement.

Warren ensures technology robustly enables the firm’s methodologies. This enables GTM Pricing to move beyond traditional advisory to deliver data-driven, predictive, and scalable recommendations that can be soundly operationalized and executed.

He is the analytical backbone of the firm, able to translate complex data into tangible insights and technological assets that accelerate client success. Key contributions include:

  • Leading the architecture and development of GTM Pricing's technology tools used to quantify, model, and track customer value and pricing efficacy across the GTM lifecycle.
  • Integrating advanced data science and analytical engines into the consulting practice, providing clients with predictive insights for optimal segmentation, packaging, and pricing decisions.

Edward Wong serves as a force multiplier at GTM Pricing by ensuring that the firm's strategic advice is supported by robust data science and advanced technology. With a background in AI, data science, and technology enablement, Edward takes the complex, innovative vision of the team and helps streamline the process with technology and research.

He is responsible for using the firm's technological assets in very client engagement. Edward’s work focuses on scaling GTM Pricing's effectiveness by:

  • Understanding customer data against market date to provide analysis to support insights on GTM specifically on competitive positioning, value, packaging and price.
  • Working collaboratively across the firm to integrate new technologies into the consulting workflow, ensuring recommendations are not only strategically sound but operationally predictable and executable.

Edward is committed to using AI and technology to enhance GTM Pricing's core consulting services, helping B2B software clients achieve measurable growth and a competitive advantage. His focus is on making insights reliable, practical, and directly supportive of client outcomes.

Ready to Work With Us?

Let's discuss how our team can help you transform your pricing strategy into a competitive advantage.

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