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Pricing Services

Pricing built on the value you deliver.

Tell us where you are and we'll show you what fits — start here.

Where are you in your pricing journey?

Optimizing

You have customers and pricing. Want to sharpen value, packaging, and discount discipline before the next major release.

What fits

  • · Pricing Optimization
  • · Value Model Impacts
  • · Customer Value Journey Mapping
See what fits

Migrating & scaling

New pricing model launching. Need migration sequencing, sales enablement, and value-journey alignment for the existing base.

What fits

  • · Migrating Existing Customers
  • · Introducing Price to New Customers
  • · Value-based Sales Enablement
  • · Customer Value Journey Mapping
See what fits

Early stage

Pre-revenue or hunting your first customers. Need ICP, Voice of Customer, and a defensible pricing model.

What fits

  • · Pricing for Early Stage Companies
  • · Value Model Impacts
  • · Founder-led Sales Enablement
See what fits

Or Book a Pricing Diagnostic and we'll recommend a path.

Value

Value Model Impacts (ROI)

Quantify your promise — turn product value into business proof.

Talk to us about a value model

When buyers can't quantify the impact, every conversation drifts to price. A tailored value model gives product, sales, and customer success teams the numbers — and the language — to make ROI tangible at every stage of the deal.

Outcomes

  • ▸ Quantified business impact
  • ▸ Sales-ready ROI tooling
  • ▸ Outcome-led positioning

How we run it

  1. 01 Discovery discussion
  2. 02 Model development
  3. 03 Findings delivery

What you get

  • Custom value model
  • Quantified business impact
  • Sales-ready value drivers
  • Refinement playbook

With value validated, the next questions are how to package and what to charge — Pricing Optimization → Customer Value Journey Mapping (operationalize value across the lifecycle) and Value-based Sales Enablement (equip the field to sell it).

Design & price

Pricing Optimization

Set, package, and optimize pricing on validated value.

Explore pricing optimization

Pricing built on value, not gut feel. We quantify the value customers receive and translate it into packaging, pricing metrics, scaling rules, discount guardrails, and forecast scenarios — engineered for sustainable, profitable growth.

Outcomes

  • ▸ 5–50% revenue growth
  • ▸ 10–50% ACV expansion
  • ▸ 3–10% NRR improvement
  • ▸ 10–80% reduced discounting

How we run it

  1. 01 Value model validation
  2. 02 Pricing metric alignment
  3. 03 Target value ratio
  4. 04 Price optimization
  5. 05 Discount management
  6. 06 Impact modeling

What you get

  • Validated value model per segment
  • Packaging architecture
  • Optimized price points + guardrails
  • ARR / ACV / NRR forecast

Once pricing is set, sales has to defend it — Sales Enablement →

Operationalize value

Customer Value Journey Mapping

Deliver and measure value across every stage of the lifecycle.

Map your value journey

From value promised to value realized. The foundation for proactive value management. Quantify outcomes and validate recommendations at each touchpoint — aligning marketing, sales, customer success, and product around how value is created, delivered, and measured.

Outcomes

  • ▸ 5–50% revenue growth
  • ▸ 10–50% ACV expansion
  • ▸ 3–10% NRR lift

How we run it

  1. 01 Define journey stages
  2. 02 Map stakeholders & roles
  3. 03 Assess value recognition
  4. 04 Expose value drivers
  5. 05 Optimize value delivery
  6. 06 Layer against the value cycle

What you get

  • Customer journey map
  • Value-recognition assessment
  • Quantified value driver inventory
  • Value-cycle integration plan

Pairs naturally with Value Model Impacts and Pricing Optimization.

Sales execution

Value-based Sales Enablement

Train sales to defend price with confidence — no reflex discounts.

Equip your sales team

If sales can't defend the price, the model doesn't hold. We train sales teams in value-based selling, equip them with structured objection handling, and rehearse real-world scenarios through role play and war gaming.

Outcomes

  • ▸ 5–20% win rate lift
  • ▸ Reduced deal friction
  • ▸ Margin protected from reflex discounts

How we run it

  1. 01 Value-based sales basics
  2. 02 Objection handling
  3. 03 Role playing
  4. 04 War gaming

What you get

  • Value selling curriculum
  • Objection handling playbook
  • Facilitated role-play / war-game sessions
  • Reinforcement program

Launch new pricing

Introducing Price to New Customers

End-to-end launch support for a new pricing model.

Plan a pricing launch

Launching pricing is a go-to-market motion. A new model only succeeds if the market understands it, sales can sell it, and customers adopt it. Strategy, segmentation, comms design, A/B testing, FAQ generation, and objection handling — end to end.

Outcomes

  • ▸ 5–50% revenue growth
  • ▸ 10–50% ACV · 3–10% NRR
  • ▸ 5–20% win rates · 10–80% reduced discounting

How we run it

  1. 01 Tactical launch plan
  2. 02 ICP & value segmentation
  3. 03 Use case definition
  4. 04 Contract review
  5. 05 Value communication
  6. 06 A/B test & FAQ

What you get

  • Launch playbook
  • Value-based messaging suite
  • FAQ + objection-handling kit
  • Test plan + dashboard

Migrate existing base

Migrating Existing Customers

Sequence migration with minimal disruption and maximum impact.

Plan your migration

Migration is where revenue is won or lost. Segment by value-to-customer (V2C) and lifetime value (LTV), tailor communications per cohort, manage risk, and run the transition end to end.

Outcomes

  • ▸ Faster transition + revenue alignment
  • ▸ Reduced churn risk by cohort
  • ▸ Compliant migration with managed risk

How we run it

  1. 01 Migration strategy
  2. 02 V2C / LTV segmentation
  3. 03 Migration sequencing
  4. 04 Comms design & A/B testing
  5. 05 FAQ + objection handling
  6. 06 Contract & risk review

What you get

  • Migration plan with cohort sequencing
  • V2C / LTV / ICP segmentation model
  • Tested communication kit + FAQ library
  • Risk & contract review with mitigation

Audit

Pricing Audit

Access hidden revenue — convert pricing risks into wins.

Talk to us about an audit

Where the money is hiding. A rapid, expert review of your current pricing and packaging that surfaces the top three risks and opportunities — and a prioritized action sheet you can act on in days, not quarters.

Outcomes

  • ▸ Top risks and opportunities surfaced fast
  • ▸ Prioritized action sheet
  • ▸ Confident, evidence-backed direction

How we run it

  1. 01 1-hour discovery call
  2. 02 Remote expert review
  3. 03 Findings session + action sheet

What you get

  • Top 3 pricing risks / opportunities
  • Prioritized action sheet
  • Live walkthrough with your team

For founders

Pricing for Early Stage Companies

From ICP to fundable pricing — built to win your first 5 core customers.

Talk to us about foundations →

The early-stage pricing trap. Most pre-revenue companies price on intuition, discount to land their first customers, and discover their model is unfundable in diligence. Replace guesswork with evidence: a sharp ICP, a quantified Voice of Customer, the right RevOps data, and a pricing model that holds up to investor scrutiny.

Outcomes

  • ▸ A sharp ICP & segmentation
  • ▸ Quantified Voice of Customer
  • ▸ Investor-ready pricing model
  • ▸ First 5 paying customers

How we run it

  1. 01 ICP & segment discovery
  2. 02 Voice of Customer interviews
  3. 03 Pattern + willingness analysis
  4. 04 RevOps data setup
  5. 05 Value & pricing model v1
  6. 06 Founder-led enablement
  7. 07 Iterate as signal compounds

What you get

  • ICP definition + segmentation
  • VoC research findings
  • Value model + pricing v1
  • RevOps playbook
  • Founder sales scripts & objection bank

Our outcomes.

Revenue

5–50%

Recurring revenue growth

Accelerate growth and ACV expansion

Pricing aligned to value drives faster, more sustainable revenue. Clients also see 10–50% ACV expansion and 10–80% reduced discounting.

Retention

3–10%

Net revenue retention improvement

Strengthen retention and net revenue

When packaging matches value delivered, customers stay and expand. Lower churn, higher NRR, healthier base.

Sales execution

5–20%

Win rate lift

Win more deals, defend more margin

Sales teams armed with value, guardrails, and rehearsed objections close more deals — and stop leaving margin on the table.

Where to start

Not sure where to start?

Most clients begin with a Pricing Diagnostic — a focused conversation where we identify your biggest pricing opportunities and recommend a path forward. It's fast, and there's no obligation.

Book your Diagnostic → info@gtmpricing.com

30 minutes · no obligation · recommendations included