Craft a Winning Pricing Strategy to Maximize ARR Growth and Valuation: Webinar with the Software Equity Group
Pricing has a big impact on the key metrics that determine the value of a company.
Join Paul Lachance, Chief Industry Strategist at the Software Equity Group (SEG), and Steven Forth as we discuss the basics of pricing and how growth-stage SaaS companies can leverage these to increase value on exit.
Paul speaks from experience. Before joining SEG he was CEO of the Smartware Group, where he struggled with pricing often without even realizing he had a pricing challenge.
In this webinar, Paul and Steven will have a lively conversation covering themes like …
The common approaches to pricing and when to apply them
The value cascade and how it shapes willingness to pay (WTP)
How companies monetizing AI functionality are measuring value and setting prices
When and how to raise prices
Using price to improve Net Revenue Retention (NRR) and Annual Recurring Revenue (ARR)
Practical tools will be introduced like how to segment current customers when planning a price increase and how to unpack Net Revenue Retention to see where pricing actions should be focused.
We will wrap up by sharing Paul and SEG’s perspective on how pricing impacts valuation. Ask yourself what impact
A $1 increase in ARR will have on valuation
A 10% improvement will have on valuation
A 1% change in Gross Margin will have on valuation
Pricing for NDR (Net Dollar Retention)
Executing on usage based pricing
What to price? What to optimize? How to optimize? Three key pricing questions
When and how to change your pricing metric
How to introduce usage-based pricing
New skills for usage-based pricing
Value paths are the key to usage-based pricing
Pricing under uncertainty and the need for usage-based pricing
Enabling Usage-Based Pricing - Interview with Adam Howatson of LogiSense