Pricing Strategy Insights & Research | GTM Pricing Innovations

Ibbaka works to help companies grow in the ways that are most meaningful to them. We do this in several ways.

Value and Pricing - We help companies how to understand where and how they create differentiated value and how to price to capture that value

Skill Management - We provide a skill management system and develop skill models to support for new products and services

Learning and Performance Support - we create the learning and performance support tools needed to introduce new products, services and business processes

Each year we conduct research into how organizations plan to create value, the critical skills they are developing, and how they plan to grow. This year the focus is on growth.

There are many ways for an organization to grow and many possible growth strategies to adopt. One can take a sales-led growth, or product-led growth, or service-led growth approach. Growth can come from existing offers or new offers. It can be organic or come from acquisitions. One can grow in an existing market or enter new markets. What is your growth strategy for 2022?

This year, we are also going to have to factor in inflationary pressures. There are signs that inflation will rise in 2022, with extreme economists predicting US inflation as high as 15%! (See this article in Forbes Magazine for context.) Ibbaka will soon publish a guide for pricing under inflationary conditions.

For many of us, growth means growth in revenues or profits. But it is also important to think about growth in enterprise value. In his important new book, Price for Growth, Jeff Robinson, he lays out five critical success metrics for pricing.