The Value Cycle Diagnostic

Find out where your go-to-market motion is breaking down.

A fifteen-question read on how your B2B SaaS company creates, communicates, delivers, documents, and captures value. No financial data required. Every question is answerable from lived experience.

5
Stages of the Value Cycle
15
Behavioral Questions
~5 min
To complete
1:1
Personalized result
Answer honestly — the questions describe practices, not aspirations.
Value Creation
Stage 1 of 5
Almost done

Your results are ready. Where should we send them?

You'll see your radar, your maturity tier, and a personalized read on where your motion is strongest and weakest — on the next screen, immediately.

Your Value Cycle Diagnosis

The dashed ring marks the threshold of 3.0.
Composite Score
Where you are

What's working

Where the motion breaks down

A diagnostic, not a verdict. The Value Cycle framework was originally developed at Ibbaka and continues to evolve at GTMP.